Website Analytics Agency In Dubai
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Technolgia is one of the leading web analytics solutions providers in Dubai, UAE and the rest of the Middle East. We have used our website analytics expertise to implement web analytics strategies that have improved online marketing efforts of hundreds of businesses across industry verticals over the past 15 Years.
The best way for any business to truly measure if they are making the right marketing decisions is through proper quantitative and qualitative analysis of the data gathered from their website and other digital assets. Web analytics helps us achieve this. This tracking and collection of data can be done by any one of a host of analytics tools and services like Google Analytics, Google Tag Manager, e-commerce analytics tools, social media analytics etc. The collected data has to be analysed at multiple levels to draw insights from it. Our analytics experts create dynamic and interactive dashboards that are feature-rich, scalable and insightful and which will help figure out the most effective steps for the brand to take.
MONITOR AND IMPROVE YOUR DIGITAL MARKETING EFFORTS
We help you monitor your KPIs and performance across your digital assets through personalised, easy-to-use online analytics tools and dashboards.
Our Web Analytics Services
Digital Analytics Dashboard
Digital Analytics Dashboards help you monitor multiple digital marketing platforms from a single, easy to understand interface. It then presents you with a summary of understandable and useable reports that can guide you towards optimising your business development efforts. Technolgia can offer you an industry-leading custom-built online marketing dashboard that monitors and displays your performance indicators across platforms in real time over a single, user-friendly interface.
E-Commerce Analytics Services
Every online store needs regular and accurate input of data like site traffic, top landing pages, social media performance, SEO performance, paid search ROI, and much more to pool their resources and concentrate their marketing efforts. Our e-commerce analytics experts can help implement customized analytics systems for any e-commerce website, and then audit the data to help you make better sense of it and use it to improve business processes.
Google Analytics Audits & Consultation
As one of the most powerful digital accountability tools in the world, Google Analytics can help you understand how customers are coming to your website, why they are leaving and how effective are your advertising and marketing efforts. As one of the leading SEO, digital marketing and web solutions provider in the UAE, the Middle East and India, we can help you implement this remarkable tool into your website and make better sense of the results and how they can be used to improve your marketing efforts.
Heat Mapping
Heat maps are 2D graphic maps that analyse a user’s journey through a website by tracking everything they do with a mouse, like movements, clicks and scrolls. This data is then used to build an easy to understand visual representation where values are displayed as colours. Technologia experts can not only help you track user journeys in real time and gather data about the most high-performing elements in your website, it can also analyse and help you understand why some interactions are successful while others are not. This helps you pinpoint elements in your website that need improvement and take appropriate action.
Google Tag Manager
Google Tag Manager is a simple, easy to use tool that allows you to seamlessly add functionalities for conversion tracking, optimization and SEO, as and when needed, without having to install bloated plugin software or make constant changes in code. In addition to being the first Google Analytics Certified Partner (GACP) agency in the Middle East, we are also one of the best providers of this solution in the region. We can help you implement systems to take advantage of the latest tracking functionalities without having to allocate great resources towards web development processes.
Attribution Modelling
Attribution Modelling is a set of rules that are defined by tracking the most relevant digital touch points in your customers’ journey and then analysing them to assign a certain value to each of these points depending upon their contribution to your bottom-line. We can help analyse and interpret attribution data to isolate the channels that are giving you the best results, so that you can prioritize your efforts and budgets.
Data Visualisation Services In Dubai
At Global Media Insight, Data visualisation is performed by the UAE’s best data scientists and visualisers. We can offer you specialised business intelligence and data analytics solutions including data visualisation for quick decision making. Rest assured, our Data Visualisation Services will help you comprehend your data, analyse and forecast trends, understand your market and customers, make quick and informed decisions and navigate business challenges.
Accurate, insightful, translated analytics data can be the roadmap that guides your business to its goals.
Frequently Asked Questions
Can Technolgia support my business providing web analytics services?
Technolgia is a certified Google Analytics partner agency in Dubai. We’ve a large team of 36+ SEOs and Analytics experts including web analysts, and marketing professionals. We’ve devised strategies for hundreds of businesses in different industries to improve their online marketing efforts for over 15 years. Our teams have work experience in Europe, the Middle East, and the Pakistan subcontinent, and project experience across the Middle East, North America, Europe, and Africa. They will work towards meeting your business goals and requirements and finding you the most appropriate analytics solution. We can provide on-going support as well as help with proper planning through to implementation. We’re sure working with our Google Analytics experts can definitely be a valuable addition to your business.
Is it necessary to use web analytics in marketing?
Unlike traditional marketing methods, internet marketing is capable of providing you with data insights. Online marketing when combined with web analytics can certainly give you desired results. You can instantly evaluate your marketing efforts and find out what works for your business and what doesn’t.
What are the tools you use for web analytics and reporting?
Web analytics can only be carried out using proper tools. Though we rely on Google Analytics, we use a host of other tools. We collate and cross-reference data from various tools, including Google Analytics, Google Tag Manager, Google Search Console, Google Data Studio, Google Ads, Google DV360, Google Optimize, Google Firebase, Facebook and Instagram Ads, LinkedIn Ads and Hot Jar.
Do you provide analytics reports?
nalytics reports are the basis of your business decisions. So, we always make sure that our reports are comprehensive, understandable and reach you on time. We offer both periodic reports (often monthly) and ad hoc reports based on client requirements.
What makes Google Analytics the UAE’s favourite Web Analytics platform?
Google Analytics is Google’s own web analytics service. It tracks and reports website traffic, absolutely free of cost. It allows you to analyze in-depth details about your website visitors and can help you shape the success strategy of your business. Whether you have an eCommerce site or an informative site, you need to understand the behavior of your visitors in order to gauge the performance of your site.
Why should I choose cloud hosting?
Moving to the cloud can provide you with a lot of benefits including cost-efficiency and increased uptime. You don’t even have to worry about security as you are secure from the data, network, and the application ends. Scalability and disaster recovery are a breeze and you can access your data from anywhere in the world. This helps increase collaboration among employees.
Why should we use Google Tag Manager?
Tagging is an important step in Web Analytics. Big websites find tagging very difficult to execute, owing to frequent updates. This is where Google Tag Manager comes into action. It offers a centralised location to manage your tags, user-permissions and do real-time debugging. Above all, GTM is a Google product and integrates well with Google Analytics.
Does GTM work only with Google Products?
No. Google Tag Manager works well with both Google and non-Google Products. You can find predefined tag templates as well as create codes using Custom HTML tag. For instance, for Facebook Pixel, you won’t find any default template but you can create one using Custom HTML and Custom Image Tag.
Can I use my GA Tracking ID in different GTM containers?
Yes, GTM allows you to use the same GA Tracking ID in its different containers. Because, as a marketer, you may be managing different websites of different structure. So using one GA Tracking ID helps, you can access different website data on your same GA property.